Level 4 is where you engage potential customers to gather data. This data will indicate whether your idea should be pursued, changed or dropped. It begins with two steps: Discovery and Validation. You can also think of them as Ask and Sell or Learn and Confirm.
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Get Your Story Straight
Book your online storytelling coaching session now. Use the link on the right side.
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Learn from your market
How to talk with customers
Talk to customers like you talk to your friends.
When? You can’t do it fast enough. If you haven’t talked with a customer within 24 hours you are late.
Conduct problem interview before solution interview – you must understand the customer’s pain points and gains they would like to realize before validating your solution. A better or different solution to a more painful problem may present itself!
Ask about past behavior. Specifics. Not aggregate (“how many times a week do you feed your kids vegetables” vs “what did you feed your kids last?”)
People are terrible predictors of their own future behavior.
How to interview: Customer Interviews
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Open Up For The World
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Go Public
Make a set of online ads to attract traffic to your site.
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Finetune your offering.
Experiment with ads and the website to reach 250 visitors and 25 visitors expressing intrest.
Testing tools
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Take A Break
Review the results and learnings with your mentor.
OBJECTIVE:
Engage potential customers to gather data. Learn and confirm.
USE YOUR VOUCHER
