At this point you have a functioning experimental platform running with traffic, customers expressing interest and data being captured. Now it’s time to use that platform to optimize your idea. Start by identifying which metrics are most central to validating the idea is working. 

Develop a hypothesis and check it. What is the impact of changes to your product and/or communication.

In Level 4, you will have created a test application of some sort (a prototype) to see what happens. This level is about iterating and evolving the experiment to improve. And figure out which levers matter.

Before you start launching some campaigns, define you go-to-market strategy. You can can do this by means of the marketing strategy canvas. If that is included in your package, use your voucher now.

• Change the ads, landing page, value proposition and see what makes a difference. Grab screens of every iteration  

• Using analytics to gain insight

• How to advance your hypothesis to demonstrate increasing value.

• What data is the most compelling and why.

• Managing your budget so you don’t run out of the funds before you get data 

Useful Tools

• Optimizely.com 

• Hotjar.com 

Improve your concept and add another 100 visitors and 10 visitors expressing intrest.

Iterate again if relevant.

OBJECTIVE:

Develop a hypothesis. Drive 100+ more visitors than Level 4. Get 20+ more sign-ups. Compare and learn.

USE YOUR VOUCHER

Get going with the marketing strategy canvas now.